I worked at Stars Swimming School as a learn-to-swim instructor, and convinced the management to rebrand the business, where I created a logo and professional website to compliment the wonderful swimming teaching the business offered.

I started with their existing logo, and used Adobe Illustrator to create an alternative vector-styled logo, drawing inspiration from the name “stars” and the fact that swimming lessons are the main business offering. The logo took around 4 revisions to decide a final version with the business owners.

 

The old Stars logo:

The original Stars Swimming School logo.

One of many logo revisions; a necessary process in arriving at a final version:

One of many revision of the Stars Swimming School Logo presented to the business owners.

One of many revision of the Stars Swimming School Logo presented to the business owners.

A final version of the logo currently used today:

A version of the final logo which the business owners loved because of it's simplicity, colour scheme, and deeper symbolic meaning.

A version of the final logo which the business owners loved because of it’s simplicity, colour scheme, and deeper symbolic meaning.

Clothing branding version:

Stars Swimming School Final Logo-09

This is the version Stars uses for branding on swimming costumes and silicone swimming caps.

 

Visit Stars Swimming School Live Site

Creative design from Cape Town, South Africa.

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