I joined The Dentist on Main after graduating from University, where I first learned to understand the business, then looked at designing new and streamlined customer-facing operational processes, along with a complete rebranding strategy and website.

The Dentist on Main did not have a website or online presence before I started working at the business, and after delivering a comprehensive website with all service offerings, the high converting website alone brings in around 25% of their new patients or customers.

Over time, through only organic (non-paid) SEO optimisation and learning about how people were searching for dental services, I successfully boosted the business to rank on Google’s first page for “Dentist Cape Town” and to be the first search result for the practice’s direct target market.

 

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Creative design from Cape Town, South Africa.

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